Expert Talk: Michael Chui on 5 ways to leverage Big Data

“If you can better understand the characteristics of an individual, of a customer, of a supplier, you can often tailor programmes for those people or those organizations, which makes a win-win situation for both you as well as the partner”

“Some of the things that big data allows you to do is truly improve the performance of overall companies”

Today in our video section: Michael Chui, Senior at McKinsey Global Institute).

5 ways to leverage Big Data

Data driven decision making: higher returns

About Thomas van Manen

Thomas van Manen is an analyst and digital/social strategist at VINT. His research focuses on the impact of Big Data, Mobile Information Technologies, Gamification and the Web of Things. He can help organizations roll out a Social (Business) Strategy and provide business managers with analysis on upcoming technology trends. He is the co-author of Game On, a report on the business impact of games and the potential of unleashing game dynamics onto business applications and four reports on Big Data. Thomas is also Chief Editor at the VINT research blog and was part of the HOT100 in 2012, a yearly selection of the most promising alumni in Media & Arts studies.

 

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