“If you can better understand the characteristics of an individual, of a customer, of a supplier, you can often tailor programmes for those people or those organizations, which makes a win-win situation for both you as well as the partner”
“Some of the things that big data allows you to do is truly improve the performance of overall companies”
Today in our video section: Michael Chui, Senior at McKinsey Global Institute).
5 ways to leverage Big Data
Data driven decision making: higher returns