Expert Talk: Anjul Bhambari (VP of IBM Big Data) on social media and business performance

“We can understand the context of the data, which we were missing before”

“Because there is more information, so there will be more correlation and more patterns will emerge.”

Anjul Bhambhri has 23 years of experience in the database industry with engineering and management positions at IBM, Informix and Sybase. Bhambhri is currently IBM’s Vice President of Big Data Products, overseeing product strategy and business partnerships.

Opportunity for businesses: understanding decision makers

Social media as an analytical tool for business performances

Making predictions based on analytical patterns

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