Mass Personalization 2025 = Internet of Things + Mobile & Wearable Computing + Big Data Analytics + Intelligent Robots

Mass PersonalizationFrom Mass Production to Mass Personalization
Since the earliest artisans offered items for sale, customization and price have been two important product characteristics to the consumer. So it is today, but with a few twists. Toward the end of the 18th century, the French military made the breakthrough of using interchangeable parts for cannons and muskets.

By the middle of the 19th century, many more products were being made from interchangeable parts. This paradigm shift caused consumers to become comfortable with buying standard products that were easier and cheaper to repair. Mass production became king because it allowed complex products like automobiles to be made cheaply enough that average people could afford them. The general trend of standard designs competing on price and customized products being offered for a premium continued until about two decades ago.

The recent shift towards Mass Customization was forecasted in 1987. This ability to deliver products customized to each consumer’s specifications at near mass production prices is the Holy Grail of retailing. Giving customers the opportunity to have a product any time they want it, anywhere they want it, any way they want it resonates extremely well with consumers. The number of mass customized products is steadily growing as are personalized services, and this is what we call Mass Personalization.

By 2025, retailers must be capable of supporting a highly diverse set of order and distribution channels in keeping with mass customized products and delivery methods. Customers will want to order with their phones, mobile devices and computers, as well as through traditional retail outlets, kiosks and perhaps as-yet-unimagined channels. Delivery modes will be just as diverse from time-definite, long-lead-time delivery to next-day delivery, same-day delivery and even same-hour delivery.  [Read more…]

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The Internet of Things in 4 Reports

Schermafbeelding 2014-11-17 om 10.58.08A little over year ago we started our study of the internet of things. As with the series on Big Data we published four reports on this topic. Time for a quick recap.

Why this the internet of things?
Social networks, Mobile platforms and apps, advanced Analytics and Big Data, plus the Cloud form SMAC. This established paradigm has revolutionized the information society and made many more aspects of society ready for a connection with the web. By adding Things, we form SMACT: a decisive breakthrough and established fact due to miniaturization, cheap sensors, smartphones in the pockets of billions of people, autonomous systems, better batteries and smart software in the Cloud. Things, in combination with SMAC, form a new, potentially disruptive wave of innovation.


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Report 1: THINGS – Internet of Business Opportunities
In our first report Things: Internet of Business Opportunities we reported on a tipping point concerning a dazzling impact on the whole economy. Connected things offer new opportunities to combat waste in the broadest sense of the term. This waste occurs among all parties: clients, suppliers, governmental bodies, service providers and the manufacturing industry. Applying digital things, sensors, actuators, apps and SMACT demands a certain mindset as well as concrete actions to optimize process and event chains, and to translate surprising new opportunities into new products and services. Our report offers an overview of recent developments and tips to accelerate your Things approach. [Read more…]

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The Internet of Things: Cities as a Platform

To an ever-greater extent, the digital architecture of the city is beginning to resemble a platform with various components that support and reinforce one another and accelerate developments. Cities have always been infrastructures, and now the physical and the digital infrastructure are mutually interwoven.


All in all, we can distinguish eleven areas or scenarios where the platform enables a city to become smarter: healthcare, measuring (smart meters), food, traffic, logistics, management, grids, retailing, supply chains, tourism and e-government. [Read more…]

Download the new VINT report: SMACT and the City

Download the new VINT report

Download the new VINT report

When will the Internet change our cities like it changed our lives? In the final Things report SMACT and the City we now take the city as the center of Things.

The convergence of bricks and clicks
The report shows how the five basic SMACT technologies are moving the creation of 21st century urban environments into top gear. We provide a status update on Smart Cities today and how developments like Senseable Cities and Cities as a Platform provide both new dynamics and opportunities for blending the digital and the physical infrastructure of our world together. The report provides a analysis of how this is already becoming a reality for retailers and presents what companies and organisations of all trades could learn from the accelerating convergence of bricks and clicks.

From the report:

  • The Internet of Things will change our cities.
  • The five basic technologies that form SMACT are moving urban development into top gear.
  • The digital architecture of the city is becoming a true development platform.
  • SMACT will transform the city into a platform to blend bricks and clicks seamlessly together.
  • The future of cities is about: platform solutions, pervasive applications, and sensible sensing technologies.
  • City as a Platform equals the infrastructural capacity plus the human dimension, the empowerment of behavior through data and applications.

Download the new VINT report

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When will the Internet of Things change our cities?

“The Future is Cities”

This was the headline of the winter 2014 edition of MIT Spectrum. Half of the world’s population now live in urban conglomerations and in 2050 that will be almost three-quarters of all people on earth. In China, 300 million people will move to the city within the coming 15 years. In 2028, China will re-rig the complete infrastructure as it is in America today. India will witness an increase of the urban population of 250 million, and in Africa the increase will be 380 million. Despite the fact that cities will have to accommodate 90 per cent of the population increase, 80 per cent of the worldwide CO2 emission and 75 per cent of energy use, the city will remain the place where people will want to settle. The reason is simple: 80 per cent of our prosperity is created in and around cities.

But if the future is cities, when will the Internet changes our cities like it changed our lives?
There are three elements that establish the smartness of the Social, Mobile, Analytics, Cloud and Things (SMACT) forces and how this will change our cities on the basis of three smart concepts:

Pervasive digitization
The deep penetration of connectivity in urban surroundings. The Internet of Things leads to an increase in omnipresent connectivity: ranging from people’s homes to cars and from trashcans to the LED lights in offices. The smartphones in people’s pockets serve as data collectors as well as mobile gateways that enable providers to make all kinds of data services available. [Read more…]

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